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AI becoming top priority for marketers
2018-10-12 | By Equiventas

AI becoming top priority for marketers

Some 73% of B2B businesses believe AI will be a high priority for marketing and sales activities in the next two years, according to research. Businesses read more

 B2B Content Marketing
2018-10-10 | By Equiventas

B2B Content Marketing

Create buyer persona Marketing is a basic activity carried out with the expectation that there are customers to take it. Without a basic understanding about the read more

B2B influencer marketing essentials
2018-10-08 | By Equiventas

B2B influencer marketing essentials

The basic steps for planning an effective influencer progamme look like this: 1.Decide the topic you want to be influential about. Make sure it matters to read more

 Marketing Trends
2018-10-04 | By Equiventas

Marketing Trends

1.Uphold your brand’s values. The question of what a brand stands for has become increasingly relevant for B2B organizations. Research shows that most Americans believe read more

Account-Based Marketing
2018-10-03 | By Equiventas

Account-Based Marketing

1. Clear ROI Effective ABM drives clear business results. In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers read more

3 Lessons in Creating a Winning B2B Brand Voice
2018-09-27 | By Equiventas

3 Lessons in Creating a Winning B2B Brand Voice

The speed and convenience of many experiences in B2C industries is upping the expectations in the B2B space. Customers today want better, faster experiences, and read more

The Future is Calling
2018-09-25 | By Equiventas

The Future is Calling

The need for greater security develops as technology evolves. In the banking sector especially, fraudulent activity in the contact centre has required new technologies, such read more

How To Target And Connect With Potential Customers Effectively.
2018-09-24 | By Equiventas

How To Target And Connect With Potential Customers Effectively.

1. Survey Customers. You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as read more

Search Engine Optimization
2018-09-21 | By Equiventas

Search Engine Optimization

Most businesses seem to know that SEO is integral to their online efforts, even if they don’t fully understand how it works, or how it’s read more

SALES FUNNEL
2018-09-20 | By Equiventas

SALES FUNNEL

To build a successful funnel is to think about who your most successful direct and indirect competitors are. Your direct competitors are the companies selling read more

B2B Marketing Trends Set to Drive Growth.
2018-09-18 | By Equiventas

B2B Marketing Trends Set to Drive Growth.

The digital marketers are transforming in 2018 and are bracing themselves for it. Technologies like Artificial Intelligence, Machine Learning, Data Science, and Augmented Reality etc., read more

Content Marketing In 2018
2018-09-17 | By Equiventas

Content Marketing In 2018

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly read more

How AI Drives Better Email Marketing
2018-08-18 | By Equiventas

How AI Drives Better Email Marketing

The purpose of artificial intelligence is to make life easier. From virtual assistants to targeted advertising, this broad field sits at the forefront of tech read more

Four Practical Tech Tools To Amplify Your Marketing Efforts
2018-08-18 | By Equiventas

Four Practical Tech Tools To Amplify Your Marketing Efforts

In 2014, Harvard Business Review published an article titled “The Rise of the Chief Marketing Technologist,” detailing marketing’s position as a function increasingly dependent on read more

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
2018-08-18 | By Equiventas

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company

On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic read more