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16 Tools to Help You Capture More Email Addresses on Your Website
2019-03-15 | By Equiventas

16 Tools to Help You Capture More Email Addresses on Your Website

1. Sleeknote 2. List Builder by SumoMe. 3. Pippity 4. Opt-in Popup by Elegant Themes 5. Optin Monster 6. Thrive Leads 7. Layered Popups 8. Hello Bar 9. Smart Bar by SumoMe 10. Opt-In read more

12 Reasons Why Blogging Is The Most Used B2B Marketing Tactic
2019-03-06 | By Equiventas

12 Reasons Why Blogging Is The Most Used B2B Marketing Tactic

Blogs are inexpensive, easy to use and can be updated quickly. YOU own the blog, as opposed to other third-party and social media outposts like Facebook. read more

Google’s Process of Auditing
2019-03-05 | By Equiventas

Google’s Process of Auditing

a.) Crawling: The Google search starts with “Crawling”. Google uses web crawlers to discover information publicly. The crawlers crawl the World Wide Web to discover read more

5 Content Marketing Stats That Will Help You Reach Your Audience
2019-03-04 | By Equiventas

5 Content Marketing Stats That Will Help You Reach Your Audience

People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes read more

5 Ways To Overcome Online Social Media Fatigue For Mental Well-Being
2019-03-01 | By Equiventas

5 Ways To Overcome Online Social Media Fatigue For Mental Well-Being

1. Step away It is ok to take a break. The world doesn't end, nor does the business go kaput. Step away, re-evaluate, and come read more

This Is Probably The Reason You're Not Getting More Likes On Social Media
2019-02-27 | By Equiventas

This Is Probably The Reason You're Not Getting More Likes On Social Media

There are many reasons someone might not like your post (difference in politics, perceived lack of humility, the list goes on) but I have found read more

Artificial Intelligence Beats The Hype With Stunning Growth
2019-02-26 | By Equiventas

Artificial Intelligence Beats The Hype With Stunning Growth

It is true that machines will not be able to wholly replace complex human decision-making anytime soon. But the software is more than sufficient to read more

With AI at Hand, Don't Stop Learning!
2019-02-25 | By Equiventas

With AI at Hand, Don't Stop Learning!

The current revolution is just like previous revolutions where jobs were destroyed and new jobs were created. To survive in a world where people are read more

Enriching Data And Analytics
2019-02-21 | By Equiventas

Enriching Data And Analytics

#1. Shorter Lead Capture Forms Lead generation is, of course, always a central focus for any marketer. Everyone knows that minimizing the “barrier to entry” read more

How to monetize a blog
2019-02-19 | By Equiventas

How to monetize a blog

Whether you’re running a personal blog as a hobby or managing the official blog of your business website, you can definitely monetize your work. It read more

Guest Blogging
2019-02-18 | By Equiventas

Guest Blogging

1. The benefits of guest blogging If an article is well-written, it’s a benefit to both parties involved: both for the author who writes the article read more

B2B Cold Calling Best Practices
2019-02-15 | By Equiventas

B2B Cold Calling Best Practices

There are some smart tips and techniques to fulfilling a successful cold call campaign: Target. Aim for the right industries. Seek out contacts at the right read more

How AI Is Evolving Public Services
2019-02-14 | By Equiventas

How AI Is Evolving Public Services

From securing sensitive data to enhancing citizen safety, artificial intelligence shows promise of boosting public services shackled by bureaucracy and legacy IT systems. At this year’s read more

The State of Artificial Intelligence in 2019
2019-02-13 | By Equiventas

The State of Artificial Intelligence in 2019

The Verge published a great article about the state of AI in 2019. The ever increasing hype around AI is being used by virtually every read more

2019 Is the Year of Design
2019-02-12 | By Equiventas

2019 Is the Year of Design

1. More touchpoints The business value of design continues to increase. At the same time, according to Kitewheel, the number of touchpoints that customers share with read more

5 B2B Marketing Trends That Will Shape 2019
2019-02-11 | By Equiventas

5 B2B Marketing Trends That Will Shape 2019

1) Enhanced Personalisation The idea of personalisation is nothing new, however, this year, things will get even more personal. Technology has made it easier than read more

21 Top Social Media Sites to Consider for Your Brand
2019-02-07 | By Equiventas

21 Top Social Media Sites to Consider for Your Brand

1. Facebook – 2.23 billion MAUs 2. YouTube – 1.9 billion MAUs 3. WhatsApp – 1.5 billion MAUs 4. Messenger – 1.3 billion MAUs 5. WeChat – 1.06 billion read more

Email Marketing Trends for 2019
2019-02-06 | By Equiventas

Email Marketing Trends for 2019

As email marketing becomes a growing force used by marketers and business owners to increase ROI, the process of targeting and segmenting contacts is becoming read more

What Is The Future Of Digital Marketing?
2018-12-24 | By Equiventas

What Is The Future Of Digital Marketing?

The prior framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites read more

AI becoming top priority for marketers
2018-10-12 | By Equiventas

AI becoming top priority for marketers

Some 73% of B2B businesses believe AI will be a high priority for marketing and sales activities in the next two years, according to research. Businesses read more

 B2B Content Marketing
2018-10-10 | By Equiventas

B2B Content Marketing

Create buyer persona Marketing is a basic activity carried out with the expectation that there are customers to take it. Without a basic understanding about the read more

B2B influencer marketing essentials
2018-10-08 | By Equiventas

B2B influencer marketing essentials

The basic steps for planning an effective influencer progamme look like this: 1.Decide the topic you want to be influential about. Make sure it matters to read more

 Marketing Trends
2018-10-04 | By Equiventas

Marketing Trends

1.Uphold your brand’s values. The question of what a brand stands for has become increasingly relevant for B2B organizations. Research shows that most Americans believe read more

Account-Based Marketing
2018-10-03 | By Equiventas

Account-Based Marketing

1. Clear ROI Effective ABM drives clear business results. In fact, compared to other marketing initiatives, the 2014 ITSMA Account-Based Marketing Survey found that “ABM delivers read more

3 Lessons in Creating a Winning B2B Brand Voice
2018-09-27 | By Equiventas

3 Lessons in Creating a Winning B2B Brand Voice

The speed and convenience of many experiences in B2C industries is upping the expectations in the B2B space. Customers today want better, faster experiences, and read more

The Future is Calling
2018-09-25 | By Equiventas

The Future is Calling

The need for greater security develops as technology evolves. In the banking sector especially, fraudulent activity in the contact centre has required new technologies, such read more

How To Target And Connect With Potential Customers Effectively.
2018-09-24 | By Equiventas

How To Target And Connect With Potential Customers Effectively.

1. Survey Customers. You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as read more

Search Engine Optimization
2018-09-21 | By Equiventas

Search Engine Optimization

Most businesses seem to know that SEO is integral to their online efforts, even if they don’t fully understand how it works, or how it’s read more

SALES FUNNEL
2018-09-20 | By Equiventas

SALES FUNNEL

To build a successful funnel is to think about who your most successful direct and indirect competitors are. Your direct competitors are the companies selling read more

B2B Marketing Trends Set to Drive Growth.
2018-09-18 | By Equiventas

B2B Marketing Trends Set to Drive Growth.

The digital marketers are transforming in 2018 and are bracing themselves for it. Technologies like Artificial Intelligence, Machine Learning, Data Science, and Augmented Reality etc., read more

Content Marketing In 2018
2018-09-17 | By Equiventas

Content Marketing In 2018

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly read more

How AI Drives Better Email Marketing
2018-08-18 | By Equiventas

How AI Drives Better Email Marketing

The purpose of artificial intelligence is to make life easier. From virtual assistants to targeted advertising, this broad field sits at the forefront of tech read more

Four Practical Tech Tools To Amplify Your Marketing Efforts
2018-08-18 | By Equiventas

Four Practical Tech Tools To Amplify Your Marketing Efforts

In 2014, Harvard Business Review published an article titled “The Rise of the Chief Marketing Technologist,” detailing marketing’s position as a function increasingly dependent on read more

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
2018-08-18 | By Equiventas

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company

On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic read more