Blogs are inexpensive, easy to use and can be updated quickly. YOU own the blog, as opposed to other third-party and social media outposts like Facebook. And the blog can be integrated into your website, or even serve in lieu of a website. Blogs provide a branded context for your content. You can extend your brand without paying for third-party media. Blogs convey a personality with a unique voice and the opportunity to write in a conversational tone that makes your company appear “human”. Blogs improve search engine rankings via keyword-rich content, fresh content and additional indexed pages. Blogs are a 24/7 communication platform where you can quickly publish favorable content about your company or respond to evolving issues. Blogs support an array of media formats and simplify the uploading and management of text, photographs, graphics, videos, audio, presentations and PDFs. Blogs facilitate content distribution through multiple channels such as social media, RSS feeds and email newsletters. Blogs supply content for social media campaigns. Content is the fire, social media is the gasoline. Blogs provide a targeted location to direct prospects, customers and the public via a URL or QR code with specific information. Blogs are flexible and can help companies achieve a variety of corporate goals, such as providing product-related content, answering customer questions, attracting new prospects and hosting an executive platform. Blogs provide metrics that you can use to track marketing back to business goals.