SOCIAL MEDIA FATIGUE

1. Step away It is ok to take a break. The world doesn't end, nor does the business go kaput. Step away, re-evaluate, and come back to it, maybe, if and only when you are happy with being back. Don't think that you can't disappear from social media. There are other ways of connecting with people who matter, your customers, and perhaps use this time to focus on the creative side of the business. People who like your work and want to connect would stay with you. People who leave weren't that interested anyway. 2. Be selective It is impossible to manage all the various channels and get informative and useful content out, at the right time, all the time. If you have a particular preference for a particular channel, why not focus on it for a while and try and make meaningful connections! There are bound to be people who have similar interests and want to connect. For instance, personally, I don't mind twitter as much because of its more conversational style, and the fact that I am not obliged to post a picture. Focussing our energies on one or maybe two can ease off the pressure and reduce the feeling of dread and overwhelm. 3. Less is more It is not important to post 3-4 times a day to beat the algorithm. Post when you have something to say. Posting many times a day could lead to undue pressure, but also a loss in the quality of content. I don't know about you, but I struggle to find that much to say every day. Just reflecting on why I am posting, why I am choosing to share something with everyone out there, and why I am putting something out in the public domain is often quite useful to me. Again, for me, it is more useful to have a good solid network of 200 people rather than thousands and also having a small curated group of 'friends' would ensure that the feed is free of things that might cause envy, competitiveness, and depression, and you will only see things in your feed that gives pleasure every day. 4. Be creative It is good to do things with your hands and step away from the phone, the computer or any other media device. Use a sketchbook, a diary, or join a pottery class! I rest and recuperate and give myself some digital detox, or I try and focus on creating, the basis of my business and where my true passion lies. If I am not online on social media, I am able to trust my instinct much more as I am not constantly doubting myself or comparing myself to others. It is so important to have that alone time to be creative. 5. Be authentic This is what I struggle most with social media. It is a persona that people can adopt, and it is so easy to do so. I have to remind myself that the things we read and see online aren't always true, it is merely a tiny glimpse into someone's reality and not the sum total of it. This is also one of the reasons why I do not have a social media manager. If it is my social network, it is really crucial that I be myself, my true self. I think that losing sight of who we really are, is often the cause of anxiety. Try and believe in yourself, and that your brand is you, and a reflection of your values. When you post, interact and engage with social media, be yourself. Being genuine and true to ourselves can be so refreshing, and can ease off any pressures that we might be putting on ourselves.

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