8 Use Cases for Enriched Data

#1. Shorter Lead Capture Forms Lead generation is, of course, always a central focus for any marketer. Everyone knows that minimizing the “barrier to entry” for site visitors to become leads through shorter lead forms naturally results in more people in your database. #2. Automated Lead Scoring Previous posts here on the SmartForms blog have detailed the critical role lead scoring plays in improving conversion rates while also developing a successful relationship between sales and marketing teams. #3. Better Segmentation Customer segmentation is the backbone of any successful marketing campaign driven by big data. As a result, seeking new, better ways to segment your customers is always a big topic of interest for demand generation marketers. #4. More Personalization your customers crave (and increasingly demand) more personal interactions with your business. #5. Enabling Machine Learning Technology Artificial intelligence has taken the marketing world by storm and rightfully so. Through the power of machine learning, savvy demand generation marketers can offer increasingly unique and personal touch points with leads and customers in ways that previously would have required tremendous manpower and huge budgets. #6. Improving the Overall Customer Experience All in all, data enrichment improves your customers’ experiences while engaging with your business. Enriched data means more accuracy in the insights and conclusions you draw from your existing database. That means more accuracy in your campaign targeting, which means customers derive more value from your interactions, thus improving the customer experience. #7. Identify Upsell Opportunities with Existing Customers While lead generation will always be a prominent piece of your marketing strategy, demand generation marketers understand that tremendous value rests in your existing book of customers. #8. Uncover Red Flags in Customers Susceptible to Churn Just as enriched data helps you easily identify opportunities to grow your customer base, it can also help retain your baseline of customers. Predictable churn activity is often behavioral in nature

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