Businesses are Leveraging Technology to Compete in an Increasingly Digital Economy.

Some 73% of B2B businesses believe AI will be a high priority for marketing and sales activities in the next two years, according to research. Businesses are Leveraging Technology to Compete in an Increasingly Digital Economy. As the digital economy creates changes in the marketplace, how are businesses staying innovative and competitive? An international study by Hanover Research on behalf of PROS reveals the expectations and digital priorities of more than 700 companies: Where B2B enterprise vendors are in their digital transformation journey. The digital initiatives enterprise vendors are prioritizing. The biggest challenges they face with the shift to eCommerce. How they expect to realize the benefit of AI. Learn how your organization stacks up in the race to outperform. It found 48% of respondents currently view AI as a top priority but this is set to rise. The report also revealed businesses are currently in the transformation process. Approximately 41% of respondents are planning digital transformation projects, in addition to the majority who currently have projects in progress. This left less than 1% who had no plans for digital transformation. The results reflected the importance of digital for respondents; seven-out-of-10 regard it as either very or extremely important. Despite this, the majority admitted they had not implemented all the technologies they feel are necessary for transformation. Although around two-thirds stated their organisation was above average or excellent in their use of tech.

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