From identifying the right types of influencers to recruit, to using social listenting tools, through to refining your influencer list, this blog will show you how to nail influencer marketing list creation.

The basic steps for planning an effective influencer progamme look like this: 1.Decide the topic you want to be influential about. Make sure it matters to your customers as much as to your brand. 2.Find the right tools. Do some research on influencer marketing tools to help you better identify, qualify and recruit the right influencers. 3.Create your influencer list. 4.Romance prospective influencers by following them on social media, commenting on their posts and including them in your content. 5.Make a relevant offer to collaborate or co-create content in a way that provides value to the influencer. 6.Make it easy to contribute and even easier to share the resulting content that's created.

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