10 Steps To Target And Connect With Potential Customers Effectively

1. Survey Customers. You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering. 2. Research Your Competitors And Find Out Who Their Customers Are. An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry. Not only will this inexpensive effort give you some ideas to follow for your own campaigns, this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy. After all, just by going into business in the same industry, you’ll be going after some of your competitor’s target market — you might as well use their example to make your service and product better for their customers. 3. Target Ads Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way. While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics, interests and browsing activity. By investing in targeted ads and paying through their Pay Per Click or Pay Per Impression method, companies can see a significant bump in their user engagement, conversion and sales. 4. Smart Social Media There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance. Far too many businesses use their accounts to simply promote their own company, while smart social media managers strategize relevant posts, link to cool articles, answer customer questions as soon as they’re asked, and otherwise give online surfers the impression that there’s actually a human who cares. These are the companies who retain their customers, give users new ways to use their service or product and help solve problems as they come up. 5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call; Adjust Yourself As Necessary one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints. This ensured the calls were answered — by anybody, including engineers, developers, content managers, or even English himself. 6. Affiliate Marketing Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly. And with the number of affiliate networks out there, who operate on a PPC (Pay Per Click) or PPA (Pay Per Action) basis, it has never been easier or safer to find your product being promoted by appropriate publishers. 7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust. As more than 88 percent of consumers trust online reviews as much as personal recommendations, it only makes sense to start by publishing user reviews and sending samples of your product for trusted bloggers to review. 8. Connect With The Right Influencers Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility. 9. Post Relevant Content On Blogs Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from. The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems that arise in the everyday lives of your target demographic, impart some valuable wisdom, and generally inspire people to share your point of view. If you don’t have enough resources or writers on staff to keep rolling out a constant stream of content for your blog, enlist the help of a content marketing platform like Content.ly or a virtual communications platform like Commeta. 10. Craft An Engaging Newsletter To Foster Leads One of the most time-consuming aspects of online marketing is generating leads

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