How To Build An Online Sales Funnel To Grow Your Business
To build a successful funnel is to think about who your most successful direct and indirect competitors are. Your direct competitors are the companies selling the exact same product or service as you, and your indirect competitors are selling a different product or service, but they are targeting the same type of customer you're going after. The sales funnel is fueled by marketing activities that generate awareness and build demand for a product or service. Moving a customer through the funnel is a carefully orchestrated set of activities designed to raise awareness and educate the prospective customer on the benefits of your offering. Over time, customers move down through the sales funnel – from initial contact to final purchase – as they learn more about your product and express interest in it. As the funnel narrows at each stage, prospects drop off so that fewer and few potential customers left. The objective of an efficient sales and marketing process is to improve the conversion rate at each stage of the funnel so that more customers make it through the full funnel. Understanding the concept of sales funnels is important because it’s a useful model for visualizing the customer journey from initial awareness all the way through conversion. The sales funnel provides a useful framework through which you can analyze your business and identify areas for improvement. Tips for building sales funnel 1. Sterling Landing Page: The First Impression Landing pages are the first direct connection between your leads and your business. And, when the competition is stiff, the first impression is definitely the last impression, right? Target optimization and your promotional specifications must reflect the promise presented in the targeted ad your viewers clicked on. Here is an example of message-matching for conversion oriented design: 2.The eye-catcher When it comes to creating content for the top of the sales funnel you have to assume that your audience knows very little about you or your brand. Chances are they might not even be completely aware that they’re experiencing a pain point, let alone that there is a service out there designed to help them. The goal of your content, for this stage of the funnel, is to both establish awareness of your brand and establish yourself as an authority. Meaning the type of content you produce will have to have as wide of an appeal as possible, while simultaneously being filled with useful information. The type of content you produce will generally depend on what who your audience is. 3.The lead magnet The next step in your blogging sales funnel is to create a piece of content specifically designed to get someone onto your email list. The reason why I specify your email list is because your email list is, by far, your most valuable marketing channel. For years email marketing has consistently outperformed every other digital channel when it comes to acquiring new leads, sales, and customers. According to QuickSprout email subscribers are 3x more likely to share content on social media than leads who are acquired through another channel. With that in mind, the goal of your content at this stage of the funnel is to turn someone from a casual visitor to someone who is actively engaging with your brand. That means having them subscribe to your email list so they can start receiving your content directly from you and not from some other source.