EXCITING B2B MARKETING TRENDS YOU NEED TO KNOW.
The digital marketers are transforming in 2018 and are bracing themselves for it. Technologies like Artificial Intelligence, Machine Learning, Data Science, and Augmented Reality etc., are expected to be on the radical rise be a pivot for the digital marketing trends 2018. These trends would drive the way marketers interact with the B2B buyers and enable them to offer a more personalized experience. The advanced trends in their marketing strategies to personalize the B2B customers’ buying journey. This write-up throws light on all those trends that would help the digital marketers of B2B gain a competitive edge for a successful year ahead. The Marketing Trends are: 1.Personalization With Artificial Intelligence. 2.Video Marketing 3.Social Media Integration 4.Targeting Mobile Users 5.Machine Learning to power Marketing Automation 6.Big Data For Lifecycle Marketing 7.Voice Marketing. Marketers are already opting for quality over quantity. This year marketers adopted a majority account-based marketing strategy. These strategies increase cost-per-acquisition but improve close rates and lower time to close. On top of closing more deals, marketing organizations that adopt a hyper-targeted approach are able to eliminate a lot of time, spend, and energy waste. Resulting in lean, agile teams that generate sustainable flows of high-quality leads.