The purpose of artificial intelligence is to make life easier. From virtual assistants to targeted advertising, this broad field sits at the forefront of tech news after years of behind-the-scenes work and investments. AI’s role in creating intelligent customer experiences is now on full display everywhere from Starbucks to Spotify, meaning businesses are catering to consumers faster and delivering more curated recommendations than ever. And AI isn’t showing any signs of slowing down.
Despite AI’s being relatively new to the public consumer scene, I’ve seen its potential to attract the curiosity of the world’s largest brands for the better part of the last decade that I’ve been working in the field. Early investments and efforts to embrace the technology have translated to significant changes to the way many companies interact with customers. These notable examples all demonstrate AI’s impressive effects on customer experience.