Emotional connections keep customers coming back.

On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic milestone; Apple has become the world’s most valuable company and has been widely influential in many industries, from technology to music to movies. But what are some lessons that even small businesses or solo entrepreneurs can take away from Apple’s latest success? The truth is, there are certain components to Apple’s massive growth and dominance that any business can learn from.

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